Privacy policy

BRIDALLY.CO.ZA — PRIVACY POLICY

Last Updated: 13 August 2026

Bridally (“Bridally”, “we”, “us” or “our”) operates Bridally.co.za, including our website, online store, digital products, content, features, tools and related services (collectively, the “Services”).

Bridally is powered by Shopify, which provides technology and infrastructure that enables us to operate our online store.

This Privacy Policy explains how we collect, use, store, disclose and otherwise process personal information when you:

  • Visit Bridally.co.za;

  • Browse or use our website;

  • Create an account;

  • Purchase or download a Digital Product;

  • Subscribe to our communications;

  • Contact us;

  • Submit a review or other content; or

  • Otherwise interact with Bridally.

We are committed to protecting your personal information and processing it responsibly in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (“POPIA”).

Please read this Privacy Policy carefully.

1. WHO WE ARE

For purposes of POPIA, Bridally is the responsible party in respect of the personal information we process for our own business purposes.

Our contact details are:

Bridally.co.za

Physical address:
44 IQ Kaalfontein
Magaliesburg
Gauteng
1179
South Africa

Telephone: +27 66 254 1158

Email: bridallyy@outlook.com

Website: Bridally.co.za

Where applicable, our Information Officer may be contacted using the details above.

2. WHAT IS PERSONAL INFORMATION?

For purposes of this Privacy Policy, “personal information” means information relating to an identifiable, living natural person or, where applicable, an identifiable existing juristic person.

This may include information that identifies you directly or that can reasonably be associated with you.

Examples include your:

  • Name;

  • Email address;

  • Telephone number;

  • Physical or postal address;

  • Billing information;

  • Order information;

  • Account information;

  • IP address;

  • Device information;

  • Online activity;

  • Communications with us; and

  • Other information you voluntarily provide.

POPIA defines personal information broadly and regulates how responsible parties process such information.

3. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Bridally, we may collect the following information.

3.1 Contact Information

This may include:

  • First and last name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Physical address; and

  • Other contact information you provide.

3.2 Account Information

If you create an account, we may collect:

  • Username;

  • Email address;

  • Password or authentication information;

  • Account preferences;

  • Saved products; and

  • Other information associated with your account.

We do not intentionally store your full payment-card details where payment processing is handled by an independent payment provider.

3.3 Order and Transaction Information

When you purchase a Bridally Digital Product, we may collect:

  • Products purchased;

  • Order number;

  • Purchase date;

  • Purchase price;

  • Discount or promotional code;

  • Payment status;

  • Transaction information;

  • Refund information; and

  • Other information necessary to process your Order.

3.4 Payment Information

Payments may be processed through third-party payment providers.

Depending on the payment method used, information may include:

  • Payment method;

  • Transaction reference;

  • Payment confirmation;

  • Billing information; and

  • Other information required to process the transaction.

Your payment information may be processed by the relevant payment provider in accordance with its own privacy policy and security practices.

3.5 Communications

If you contact us, we may collect information contained in your communication, including:

  • Your name;

  • Email address;

  • Telephone number;

  • Order information;

  • Customer-support requests;

  • Refund requests;

  • Technical-support information; and

  • Any other information you voluntarily provide.

3.6 Device and Technical Information

When you access our Website, certain information may be collected automatically, including:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Language settings;

  • Approximate location derived from technical information;

  • Referring website;

  • Pages visited;

  • Date and time of access;

  • Website interactions; and

  • Other technical information.

3.7 Website Usage Information

We may collect information about how you interact with Bridally.co.za, including:

  • Products viewed;

  • Pages visited;

  • Searches;

  • Products added to your cart;

  • Products purchased;

  • Time spent on pages;

  • Links clicked; and

  • Other interactions with the Website.

4. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

Directly from you

For example, when you:

  • Create an account;

  • Purchase a product;

  • Enter information at checkout;

  • Contact us;

  • Subscribe to marketing communications;

  • Complete a form;

  • Submit a review; or

  • Otherwise provide information to us.

Automatically

We may collect certain technical and usage information through cookies, pixels, analytics technologies and similar technologies when you use our Website.

Through service providers

Third-party service providers may collect or process personal information on our behalf to provide services such as:

  • Website hosting;

  • Payment processing;

  • Digital-product delivery;

  • Email delivery;

  • Customer support;

  • Analytics;

  • Marketing;

  • Fraud prevention; and

  • Website security.

From third parties

We may receive information from third parties where reasonably necessary to operate our business, process transactions, prevent fraud or provide our Services.

5. WHY WE PROCESS YOUR PERSONAL INFORMATION

We process personal information only for lawful purposes and in accordance with applicable law.

Depending on how you interact with Bridally, we may process your personal information to:

5.1 Process Orders

We use your information to:

  • Process purchases;

  • Confirm payments;

  • Deliver Digital Products;

  • Provide download links;

  • Provide customer support;

  • Process refunds;

  • Maintain transaction records; and

  • Communicate with you about your Order.

5.2 Provide and Improve Our Services

We may use information to:

  • Operate Bridally.co.za;

  • Maintain customer accounts;

  • Improve our Website;

  • Improve our Digital Products;

  • Understand customer preferences;

  • Personalise your experience;

  • Diagnose technical problems; and

  • Develop new products and services.

5.3 Communicate With You

We may use your information to communicate with you regarding:

  • Orders;

  • Payments;

  • Downloads;

  • Account activity;

  • Customer support;

  • Technical issues;

  • Refunds;

  • Security matters; and

  • Other service-related matters.

5.4 Marketing

Where permitted by applicable law, we may use personal information to send you marketing communications about Bridally products, promotions, wedding-planning resources and related offerings.

Electronic direct marketing will be conducted in accordance with POPIA.

Where consent is required, we will obtain it in accordance with applicable law.

Where POPIA permits direct marketing to an existing customer concerning similar products or services, we will provide an appropriate opportunity to object or unsubscribe.

The Information Regulator's guidance confirms that electronic direct marketing is regulated under POPIA section 69 and that qualifying customer communications must provide an opportunity to object.

Every electronic marketing communication from Bridally will identify the sender and provide an appropriate means for you to request that further marketing communications stop.

6. COOKIES AND SIMILAR TECHNOLOGIES

Bridally.co.za may use cookies and similar technologies.

Cookies may be used to:

  • Operate the Website;

  • Remember preferences;

  • Keep items in your shopping cart;

  • Understand Website usage;

  • Analyse traffic;

  • Improve Website performance;

  • Personalise content;

  • Support advertising and marketing; and

  • Help protect the Website against fraud and abuse.

Some cookies are necessary for the operation of our online store.

Other cookies may be provided by third-party services such as analytics, advertising or marketing providers.

You can manage certain cookie settings through your browser or any cookie-management tools made available on the Website.

Disabling certain cookies may affect Website functionality.

7. SHOPIFY

Our online store is hosted and powered by Shopify.

Shopify provides technology and infrastructure that enables us to operate our online store and process certain information associated with your use of our Services.

Personal information may therefore be processed by Shopify in connection with:

  • Website functionality;

  • Checkout;

  • Shopping-cart functionality;

  • Account functionality;

  • Fraud prevention;

  • Analytics;

  • Store administration;

  • Personalisation; and

  • Other Shopify services used by Bridally.

Shopify may process information in accordance with its own privacy policies and applicable legal obligations.

For information about Shopify's handling of personal information, you should review Shopify's applicable privacy documentation.

8. THIRD-PARTY SERVICE PROVIDERS

We may use third-party service providers to operate and support our business.

These may include providers of:

  • Payment processing;

  • Shopify services;

  • Digital-product delivery;

  • Email services;

  • Cloud storage;

  • Website hosting;

  • Analytics;

  • Marketing;

  • Customer support;

  • Fraud prevention;

  • Cybersecurity;

  • Accounting; and

  • Other business-support services.

Where third parties process personal information on our behalf, we will take reasonable steps to ensure that appropriate safeguards and contractual arrangements are in place where required by applicable law.

9. WHEN WE SHARE PERSONAL INFORMATION

We do not sell your personal information as a standalone business product.

We may disclose personal information where reasonably necessary for legitimate business or legal purposes, including:

Service providers

To companies that provide services on our behalf.

Payment providers

To process payments, refunds and transactions.

Digital delivery providers

To deliver Digital Products and manage downloads where applicable.

Shopify

To operate our online store and related Shopify services.

Professional advisers

Where reasonably necessary, we may share information with professional advisers such as accountants, auditors, lawyers and insurers.

Legal and regulatory purposes

We may disclose information where required or permitted by law, including to:

  • Government authorities;

  • Regulators;

  • Courts;

  • Law-enforcement agencies; or

  • Other authorised persons.

Business transactions

If Bridally is involved in a merger, acquisition, restructuring, sale of assets, financing or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

10. WE DO NOT SELL YOUR PERSONAL INFORMATION

Bridally does not sell personal information to third parties as a standalone commercial product.

Where third-party advertising, analytics or marketing technologies are used, they may process information relating to your interaction with our Website in accordance with their own terms and privacy policies.

Where applicable, we will provide appropriate choices or controls regarding marketing and tracking technologies.

11. INTERNATIONAL TRANSFERS

Some of our service providers, including technology and payment providers, may process or store personal information outside South Africa.

Where personal information is transferred outside South Africa, Bridally will take reasonable steps to ensure that the transfer complies with applicable requirements under POPIA.

This may include ensuring that:

  • The recipient is subject to an adequate level of protection;

  • The recipient is bound by appropriate contractual obligations;

  • The transfer is otherwise permitted by applicable law; or

  • Another lawful basis for the transfer applies.

POPIA section 72 regulates the transfer of personal information outside South Africa, and the Information Regulator has issued guidance concerning transborder information flows.

12. INFORMATION SECURITY

We take reasonable technical and organisational measures to protect personal information against:

  • Loss;

  • Damage;

  • Unauthorised access;

  • Unauthorised disclosure;

  • Unauthorised alteration;

  • Destruction; and

  • Other unlawful processing.

Security measures may include access controls, authentication, secure systems, monitoring and appropriate third-party security measures.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You should therefore avoid sending highly sensitive information through unsecured communication channels.

13. SECURITY COMPROMISES

If Bridally becomes aware of a security compromise involving personal information and applicable law requires notification, we will take appropriate steps to investigate, contain and address the incident.

Where required, we will notify affected data subjects and/or the Information Regulator in accordance with applicable law.

14. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

The retention period may depend on:

  • The purpose for which the information was collected;

  • Whether you maintain an account;

  • Whether you have purchased a product;

  • Customer-support requirements;

  • Legal and regulatory obligations;

  • Accounting and tax requirements;

  • Dispute resolution;

  • Fraud prevention; and

  • The establishment, exercise or defence of legal claims.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it where appropriate.

15. YOUR RIGHTS UNDER POPIA

Subject to applicable legal limitations and requirements, you may have rights in relation to your personal information.

These may include the right to:

Access

Request confirmation of whether we hold personal information about you and, where applicable, request access to that information.

Correction

Request that inaccurate, incomplete or outdated personal information be corrected or updated.

Deletion

Request deletion of personal information where applicable and where there is no lawful reason for us to retain it.

Object

Object to certain processing of your personal information where permitted under POPIA.

Withdraw consent

Where processing is based on your consent, you may withdraw that consent, subject to applicable law and any consequences that may follow.

Object to direct marketing

You may object to direct marketing communications and unsubscribe from marketing communications.

Complaint

You may lodge a complaint concerning the processing of your personal information.

The Information Regulator provides prescribed forms for requests relating to correction/deletion, objections and complaints.

16. HOW TO EXERCISE YOUR RIGHTS

To exercise an applicable privacy right, contact us:

Email: bridallyy@outlook.com

Telephone: +27 66 254 1158

Postal/physical address:

44 IQ Kaalfontein
Magaliesburg
Gauteng
1179
South Africa

Please provide sufficient information for us to identify you and understand your request.

For security purposes, we may need to verify your identity before processing certain requests.

We will handle requests in accordance with applicable law.

17. MARKETING PREFERENCES

You can unsubscribe from Bridally marketing emails at any time by:

If you unsubscribe from marketing communications, you may still receive essential non-marketing communications relating to:

  • Orders;

  • Payments;

  • Digital-product delivery;

  • Account activity;

  • Security;

  • Customer support; or

  • Other transactions or services you have requested.

18. REVIEWS AND USER-GENERATED CONTENT

If you submit a review, testimonial, photograph, comment or other content to Bridally, we may process personal information contained in that submission.

Please do not include personal information about another person unless you have the appropriate authority or permission to provide it.

Where you voluntarily submit content for publication, that content may be publicly visible depending on the feature through which it is submitted.

19. CHILDREN'S INFORMATION

Bridally's Services are intended for adults and are not directed specifically at children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us unlawfully, please contact us at:

bridallyy@outlook.com

We will investigate the matter and take appropriate steps where required.

20. THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites, applications or services.

Those third parties operate independently from Bridally.

If you follow a link to a third-party website, you should review that organisation's privacy policy before providing personal information.

Bridally is not responsible for the privacy, security or processing practices of third-party websites that we do not control.

21. SOCIAL MEDIA

Bridally may use social-media features, links, widgets or plugins.

When you interact with third-party social-media platforms, those platforms may collect information about you in accordance with their own privacy policies.

Your interactions with those services are governed by the relevant third party's terms and privacy policies.

22. DIRECT MARKETING

We respect your right to control direct marketing communications.

Where POPIA requires consent for electronic direct marketing, we will obtain the required consent.

Where we rely on the customer exception permitted by POPIA, marketing will be limited to our own similar products or services and you will be given a reasonable opportunity to object.

Our marketing communications will contain information identifying Bridally and an appropriate method for requesting that further communications cease.

The Information Regulator's guidance specifically states that electronic direct marketing must comply with section 69 of POPIA and that communications must provide sender identification and a way to request that communications cease.

23. AUTOMATED DECISION-MAKING

We may use automated technologies for purposes such as:

  • Fraud detection;

  • Website security;

  • Analytics;

  • Product recommendations; and

  • Personalisation.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you unless permitted by applicable law and subject to any rights or safeguards that apply.

24. ACCURACY OF PERSONAL INFORMATION

We rely on you to provide accurate and current information.

Please notify us if your personal information changes or if you believe information we hold about you is inaccurate.

You may request correction of your personal information in accordance with POPIA.

25. YOUR RESPONSIBILITIES

When providing personal information to Bridally, you should ensure that the information is accurate and that you have the necessary authority to provide personal information belonging to another person.

You should also take reasonable steps to protect your account credentials and prevent unauthorised access to your account.

26. PRIVACY OF PAYMENT INFORMATION

Payments may be processed by third-party payment providers.

Bridally does not intentionally request or store your full payment-card number through ordinary customer-support communications.

Please do not send your full card number, CVV, PIN, password or other sensitive payment credentials to us by email or social media.

27. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Changes may be made to reflect:

  • Changes to our Services;

  • New technologies;

  • Changes to our processing practices;

  • Changes to applicable law;

  • Regulatory requirements; or

  • Other legitimate business requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where applicable law requires us to provide additional notice, we will do so.

28. COMPLAINTS

If you have a concern or complaint about how Bridally processes your personal information, please contact us first:

Email: bridallyy@outlook.com

Telephone: +27 66 254 1158

We will endeavour to investigate and address your concern.

If you believe that your personal information has been unlawfully processed and you are not satisfied with our response, you may lodge a complaint with the Information Regulator of South Africa.

The Information Regulator provides a formal complaints process for alleged interference with the protection of personal information.

Information Regulator contact details:

Information Regulator South Africa

Telephone: 010 023 5200

Email: POPIAComplaints@inforegulator.org.za

Website: Information Regulator of South Africa

29. CONTACT US

If you have questions about this Privacy Policy, your personal information or our privacy practices, please contact us.

Bridally.co.za

Email: bridallyy@outlook.com

Telephone: +27 66 254 1158

Physical address:

44 IQ Kaalfontein
Magaliesburg
Gauteng
1179
South Africa

30. ACKNOWLEDGEMENT

By using Bridally.co.za, you acknowledge that you have had an opportunity to review this Privacy Policy and understand how Bridally processes personal information as described in this Policy.

Bridally.co.za
Making wedding planning beautifully simple.